E-commerce, it is one of the excellent things which make our lives much easier and more pleasing. It plays an efficient role in customer’s lives. With the help of E-commerce website customers can order anywhere, anytime with just only one click.
It contains 100 to 1000 pages where you will have a chance to buy or sell products or services. Its features are:-
- Requires collection of data
- Includes shipping more frequently
Do you feel exciting to know, what are the secrets of making an e-shop successful? Here are some of the tips to create an E-commerce website.
As stated earlier, it contains number of product pages. It is better if you give different title for different pages. So, that search engines will feel easier way to browser tabs and search results. Use H1, tag for product page title.
2. Give the customers what they are looking for:-
It is compulsory that e-shops should think in customer point of view. Try to understand what customers are looking for and what exactly they need. Your task is to help your visitors find the products they need.
3. Optimized Product images:-
Make sure that you are including images from every angle with zoom-in on image hover. Don‘t open the image in new tab. It will be good if you include “At1” and “Tile” tag to product images.
4. Usability, not aesthetics, come first:-
It is very important that you need to take care about design itself. The design should be effective. E-Commerce industries like eBay Amazon became giant due to effective design.
5. Include every aspect of the product:-
Before buying a product customer checks about price, discount, charge etc. So, you need to mention all the details about the product. It will be good if you include a short video review about the product.
6. Refining Options Bring Joy:-
Do you want to make customer’s experience better?
Then you need to provide the user with a useful refinement option. It is very important in the instance of sizing.
7. Make your visitors trust you:-
Do you want to see that your visitors trust you? This is possible with the successful combination of design, usability, text content, metrics I able to create an experience through which clients will trust you.
The information you are going to provide should be in a convenient way for the customers as they love to be able to search vast stores of information. A site that facilitates collecting multiple items in a shopping cart can greatly simplify the shopping process.
9. Reading the product with less clients:-
Customers like to reach the product with less number of clicks. It includes multiple ways. They are:-
- Well planned-categories
- Ability to narrow products by price, product features, brands, etc.
- An easily reachable product search from.
10. More and High Quality Photos:-
Everyone believes what they see. So, it will be better if you add more number of photos. It provides the user to decide if that is the product they need. Make sure that you are using high-Quality images.
11. Why people should purchase from you?
Make it clear that why should customers need to purchase anything from your website? Are you going to offer low prices? Fast shipments? High quality product reviews?
You need to concentrate on all these things. Amazon.com offers all basic features that an E-commerce site needs.
12. Include some Advanced Features:-
The more features you are including, the more number of customers will follow you. Consider an example as many people purchase products as gifts for other people. It involves details like wrapping, receipts, return etc.
13. Use Well-Tested Software:-
Are you in a confusion to use which type of software? You may be using ready-to-go software or built a new one from scratch. You need to test how it works very well on every level like Browsing, payments, cart functions etc.
14. Use SSL In Every Page When Collecting Critical Data:-
While you are in the process of collecting information such as registration forms, editing account details, credit card details you need to switch to the website to SSL URL as it is measures the security.
15. Install Secured Payment Gateway:-
Payment gateway is the heart of an E-commerce website. If you want to choose payment gateway you need to look for cart compatibility, multiple card, and currency support, Fraud detection, PCL compliance etc.
16. Provide Live Chat Support:-
Customers expects a lot of help from your site as they are about to buy a product. To satisfy the customer requirements it is better to provide live chat on every page with a clear link or image.
17. Use Google Webmaster & Bing Webmaster:-
These Webmasters helps you to track crawler’s efficiency. You will have a choice on which page should be crawled and which page should not.
18. Make Payment Processing Easy:-
Online shoppers need a way to give your money online. You can accept credit card payments with either a PayPal account or an online merchant account. In this way you can make Payment Processing easy.
19. Get as Close As You Can Get:-
eBay has done a masterful job by showing which queries would have produced results. This advanced technique should be a wake-up call to others.
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