Buying SEO packages to promote your online business is a big investment so you must make sure you hire the right company. The key to finding the right SEO company is to ask them a couple of questions to test their knowledge in the field. This allows you to determine whether it is the right company you should deal with for your long term SEO campaign. The following are a few questions you can ask the SEO firm.
1. Ask for a Portfolio of Clients’ Sites They Manage
You should ask the SEO company to provide references of the most recent clients. A reputable SEO company will be willing to share a list of the former and current clients’ websites with the prospective customers. You can contact the candidates listed on the references to listen to their feedback on the SEO campaigns that are carried out on their sites. When talking on the telephone, you can question the client how the SEO campaign drive positive results such as better conversion rates.
2. Ask What Strategies They Will Use in the SEO Campaign
You must ask the SEO company what strategies they will use to increase the search engine ranking of your site. Usually, the SEO professional will first take a look at your site to determine the root problem that is causing the site to not rank well in the search engine. After reviewing the site, they will come up with a proposal that include on site and off site optimization strategies. They should also let you know the estimated time it will take for them to help your site rank for the targeted keywords.
3. Ask Whether They Are Using White Hat or Black Hat SEO
You need to find out from the SEO consulting in Sydney firm whether they will be using white hat or black hat SEO strategies. It is important that the SEO firm not use spam techniques such as creating multiple accounts at different forums and posting your links in the profile. Black hat SEO can only help your site to rank in the search engine temporarily. They must be able to guarantee that the white hat SEO strategies they use can help your site to rank for the targeted keywords on various search engines such as Google, Yahoo, and Bing.
3. Ask Whether They Can Optimize Your Site for Local Search Result
If you are a local based online business, you must make sure that the SEO firm knows how to optimize your site for local search engine result. For example, they must add the city and state of your business to the Meta title and descriptions.
4. Ask Whether They Provide Any Types of Analytics Report for the SEO Campaign
Another question you must ask is whether they provide any type of analytics to track the success of the SEO campaign. They must send you a detailed analytics of your site’s growth so that you know whether the SEO strategies they implement are improving your site’s ranking. The SEO consultant must demonstrate his competency in using Google Analytics.
In conclusion, choosing the right SEO firm is important as it concerned about the success of your online business. SEO services firms that guarantee overnight results usually cannot be trusted so you should avoid them.