I had so wondered why does Google Analytics, or any other marketing tools, intelligence platform shows a summary of keywords like “not provided”. When I get traffic from organic search results? To my experience I’m getting a good amount of traffic from SERP’s but most of the traffic as a keyword “not provided” which makes it look strange to me…! So, now my mind has set in thinking of where does all my keyword research and On-Page SEO goes off? And why does these keywords hidden in the Google Analytics report?
My question remained unanswered…!
Later I taught of checking what the recent Google’s algorithm updates are. To know why actually this is happening. Coming to back in the mid October 2011, there were many changes taken place in the Google model. At the same time we also got “https” the secured search came into existence, this is one of the responsible for the keyword showing “not provided” in Google Analytics. If you want to access the most recent common report: (Just go to Traffic Sources -> Search -> Organic) to view the report on Organic traffic.
Great…! I got the answer for my question.
Here’s why it showed up like that.
When your signed into Google and search for a specific result to reach a respective website, the organic keyword will be recorded as “not provided” in Google Analytics report. If a user is not signed into Google then the situation is different.
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