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How an Online Store Can Stay Ahead of Competitors?

By 2015, the worldwide e-commerce industry is expected to generate revenue of around $900 billion. Currently, there are over 2 billion internet users across the world and this user base is going to become 3 billion by the next year. All these encouraging figures show shiny days ahead for the e-commerce industry. But the fact [Read More…]

Best Link Building Strategies for your Site

Google no longer considers guest posting for SEO purposes as a valid practice, thanks to spammers. In fact, many SEO companies also misused this facility seeing it as an easy target for link building. However, people now-a-days have become extra-attentive. Guest posting for SEO Link Building is still practiced by marketers, but in a careful [Read More…]

Marketing Automation: Challenges & Opportunities

Marketing automation is the latest buzz in the world of marketing. It’s not that easy to harness, hence not everyone’s cup of tea. Numerous people fail to execute marketing automation effectively merely because of laziness. Marketers buy lists of email addresses to process. These bought lists will never fetch you desirable results. In fact, the [Read More…]

How to Benefit from Google+

Google+ (Google Plus) was launched by Google to give a tough competition to the social networking leader Facebook, but the former couldn’t live up to the task that well. But the venture has still been a successful one with many visitors using it for marketing and promotional purposes. Google+ is a great way to promote your content. While this [Read More…]

How useful are NoFollow Links?

     Google had recently rolled out the update where guest posts were banned for SEO purpose which reduce the use of dofollow and increase in usage of nofollow links. Since then, it hasn’t been a easy game to gain links. Even if you get one, more often than not it would be a nofollow [Read More…]

4 Effective Email Marketing Techniques

With the rise of marketing through social media, email marketing has seen a dip over the years. However, if you use it strategically, it can still be an effective marketing tool for your business. Email marketing has also evolved with time. Gone are the days when you had to create your own HTML email. Various [Read More…]

What Rich Snippets Mean to a Site?

Having a great content with enabling of rich snippets and full of accurate information is the backbone for a great SEO. But the problem is that a good text can be read by users and visitors but not by search engines. To make the texts readable to both humans and search engines as well, we [Read More…]

Optimize your Blog for Mobile with WordPress

     Are you spending too much time writing content targeted for computer users who eventually read it on their tablets and mobile phones? The number of people accessing the net through their smartphones has increased tremendously in the past few years. A user accessing an article from his smartphone which is originally meant for [Read More…]

How to Write a Privacy Policy For Your Blog?

     Information collected about your users allows you to improve your blog and create more user friendly environment for the users with privacy policy page. But what information you collect as an owner of site or blog and how you use the information is largely regulated by various privacy laws. Drafting of a good [Read More…]

5 Mistakes Made by Companies on Social Media

     Social media has become a prominent platform for businesses today. Small businesses establish themselves over the web through this easily accessible and affordable marketing option. However, not everyone is able to benefit from this profitable venture. Not because they don’t make efforts, but because they utilize it in a wrong way. Let’s have [Read More…]